The mission of Myles is simple. To get people moving more.
Initially founded by University of York friends, Toby Cannon and Michael McCreadie, to help them stay active during lockdown, the app has now helped over 25,000 people with their fitness goals.
Physical inactivity is associated with 1 in 6 deaths in the UK and is estimated to cost the UK £7.4 billion annually. Unfortunately, our population is around 20% less active than in the 1960s. If current trends continue, it will be 35% less active by 2030.
Myles is used by private sector companies as well as the NHS to increase staff physical activity levels, resulting in a healthier, happier workforce.
The app connects with your favourite fitness tracker and allows you to record over 100 different activities and sports to ensure inclusivity. It then uses gamification and powerful social dynamics to help people form healthy habits and start behaviour change.
Users can complete challenges with their team, send motivational high fives to colleagues and earn rewards, such as charity donations or gift cards to their favourite retailers and restaurants.
